The dispute began in early 2025, when Burna Boy posted a remark on his Instagram account that was widely taken as a direct dig at Cubana Chief Priest. Referring to him as "Owerri Rick Ross," Burna Boy's statements were interpreted as a criticism of Chief Priest's size and possibly his lifestyle, drawing parallels to the American rapper noted for his lavishness and physique. This appellation did not sit well with Cuba's Chief Priest, who responded with a series of posts that turned the incident into a public show.